9 Reporting and Business Intelligence Tools For Your Marketing Toolkit

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Running a successful marketing campaign isn’t merely dependant on creative collaterals. As a marketer, you might know very well that the back-end is as important as the front-end. The power of data and its role in enhancing any marketing campaign cannot be undermined.

Reporting and attribution of data have allowed businesses to make informed decisions on how to cope with their audience. From their needs to their interests and challenges, brands are vying to find innovative ways to improve their relationships with their target audience. And here’s where analytics tools for marketers come in.

As of 2020, the market is saturated with reporting tools claiming to make a marketer’s job easier—however, only a handful of them can provide helpful analysis. Thus, in this post, we’re diving deep to check out some of the best data reporting tools.

Best Business Intelligence & Data Reporting Tools

Any decent reporting tool can provide you specific data points such as age, location, gender, ethnicity, and employment. However, excellent tools go beyond this. If you’re among the 75% of the marketers who are required to report ROI on your marketing campaigns, then you need a great tool, not just a decent one. Let’s check out the 9 best tools to help gather the data you need.

1. HubSpot

HubSpot is a market leader when it comes to digital marketing. Its free marketing analytics tool allows you to keep your campaign organized by providing all the tools in one place. You can report, match different assets, and even compare results using the analytics software.

HubSpot’sfree marketing analytics software

What I like about this tool is that it has a customizable dashboard that offers complete freedom. Thus, you can remove specific parameters and add the ones which you deem essential. The reason why I like Hubspot’s marketing analytics is that it’s free and still allows you to gather general and specific insights.

Price: Free

2. Calendar

Calendar is a tool designed to improve productivity. Sure, the analytics it offers is not directly related to your site, but still, it’s super important. Why? Because it’s designed to analyze and track your team’s performance. Your team members are the ones working on the project daily. And thus, with the help of Calendar, you can work towards improving their productivity.

Calendar Productivity Software

You can track schedules, progress, daily activities. Similar to marketing analytics, you want to ensure that your resources are providing maximum output too. Calendar’s clean and straightforward reporting tools allow members to submit reports, which can ultimately help you gain better insights.

Price: Free plan, or $6-$8/mo.

3. DashThis

DashThis is great for managing marketing analytics. Just by the name, you can understand that it’s something related to the dashboard. And it is! DashThis allows you precise data on all your key performance indicators for each campaign.

DashThis marketing analytics

You can select a template that automatically fits with your data, thereby streamlining the entire process. Not only does the whole result look clean, but it also makes studying data points easier. In addition to this, you can export all the data in the PDF format between team members.

Price: $33-$499/mo.

4. Raven Tools

Raven Tools is amongst the most underrated reporting software that offers a complete analysis. From social media engagement to SEO analysis and funnel performance, you can count on it for everything.

A collection of metrics options for the Raven Tools dashboard.

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Whether you want to spy on your competitors or check major analyses such as DA and TS, Raven Tools allows you to stay on top of your competitors. What makes this marketing tool even better is that you don’t need marketing or analytics experts to manage it because of its user-friendly interface. Its drag-and-drop editor makes it easier for you to generate professional reports instantly.

Price: $39-$399/mo.

5. Megalytic

While there are plenty of top marketing and analytics platforms such as SEMRush, Ahrefs, only a few of them allow you to combine data from different sources. Here’s where Megalytic stands out. By enabling you to import data from a wide range of software, it helps you stay abreast of all your data.

An example of a report from Megalytic.

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It takes less than 2 minutes to compile data from various platforms such as Google Ads, Facebook Ads, and Google Analytics. You can process and store data in CSV format.

Price: $40-$400/mo.

6. Klipfolio

Klipfolio is a handy tool that allows you to access your report across various devices. Using this helpful tool, you can access reports on different devices while having a single dashboard to keep track of all the updates. When managing data, you don’t want a compromised view wherein you can’t access all the information.

Klippfolio reporting tools

Klipfolio allows you to save and share your reports through various platforms such as email, Slack, or even create custom links. Sync your dashboard and access all the data from multiple devices such as web browsers, smartphones, or TV screens. Mobility is one of the key factors why I’d recommend Klipfolio.

Price: $49-$399/mo.

7. Intercom

Intercom, though it’s not necessarily a pure-marketing platform, does provide marketers with a deep insight into the customer base. Thanks to the integration of more than 80 marketing tools, you can not only track and segment but also create a lookalike audience from your target audience.

Intercom marketing analytics

With Intercom, you can check out sales performance at each stage of your marketing funnel. Thus, you can understand the buyer’s journey and can find the best ways to convert them.

Price: $87-$153/mo.

8. Microsoft Power BI

The chances are that as a marketer, you might have already heard about Microsoft Power BI. If not, here’s what you must know. It’s a powerful tool created by engineers to achieve full-scale analysis at an affordable price. You can integrate Power BI into reports and can scale it for companies of any size.

Microsoft Power BI

Thanks to Microsoft’s excellent visual-centric software, Power BI presents you with brilliant visualizations that help your reports. You can either use it independently without affecting other programs, or you can use it via an excel integration.

Price: $9.99-$4,995/mo.

9. Zoho Analytics

I first learned about Zoho because of Zoho CRM. However, apart from its stand out software, it also offers Analytics service as part of its Zoho Cloud Software suit. Using Zoho Analytics, you can sync your data on various devices. It’s clean and colorful dashboard presents data in a consumable format.

Zoho Analytics dashboard

Using the software, you can compare multiple data and even check out various columns. Furthermore, there are more than three dozen chart options, including tables, funnels, maps, which are streamlined quite well.

Price: $22-$445/mo.


Marketers rely on data in every field. It’s the lifeblood of each campaign on any social media platform. Thus, if you get your reports and data representation right, you will be able to save a lot of time and headaches.

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