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Communication and upselling products have never been easier for major companies, who reached out to around 60-75% of new customers digitally. This success can be attributed to an impeccable marketing strategy, but it’s the one tool that played a significant role in all this- Webinars.
Webinars are essential for the marketing strategy of any B2B business as 20-40% of the audiences that participate in the webinars are qualified leads. And 2-5% of such leads have higher chances of conversion.
Image Source: Ready Talk
We at SmartMetrics know that hosting a webinar is not easy. Thus, to help you save time and minimize your efforts, we have compiled a list of top webinar hosting platforms based on their pros and cons, overall quality, pricing, and user experience.
Image source: GoToWebinar
GoToWebinar hosts more than 2.7 million webinar series for 50,000 clients each year.
Pros: Replicable templates and Simulated Live functionality make webinar hosting easier. You can schedule a webinar to appear across different time zones too, and promote your online event for lead generation through its marketing channel GoToStage.
Cons: The viewers have to download the software to join the seminar. No unique attendee engagement opportunities apart from polls and surveys.
Pricing: A monthly subscription costs around $59-499 depending on the number of participants and channel pages you want. The best price plan comes at $249/month, allowing up to 500 participants and unlocking the pre-recorded webinar function.
Image source: BlueJeans
BlueJeans can be a right pick if you want to host large scale interactive events and webcasts.
Pros: Produce large scale events with up to 150 presenters on different cameras. Facilitates multiple software integration, including Marketo, Facebook Live, Salesforce, and embed HTML code that enables you to host webinars on your website.
Cons: Lacks unique functionalities such as landing page personalization, enhanced analytics, and unique ways to drive attendee engagement.
Pricing: BlueJeans allows you to pay-per-webinar structure, and you can purchase an online event slot for $499 that allows up to 500 attendees. It also has Enterprise plans for more attendees.
Image source: On24
A platform that delivers ‘engaging, data-rich and interactive experiences’ for live, recorded, or hybrid webinars. On24 offers you the advantage of personalization while creating phenomenal webinars.
Pros: On24 enables you to create engaging webinar interfaces with quizzes, polls, surveys, group chats, embedded Twitter feeds, and more.
Cons: No built-in promotional marketing tools for registrations. Setting up a webinar on the platform takes time.
Pricing: The platform’s sales representatives create tailored plans for you based on your needs.
Image source: Demio
If you are looking for a low-cost webinar platform, Demio is a great option that also comes with excellent features.
Pros: You don’t have to download any software for the webinar. It supports all types of events live events, event series, hybrid events, automated events, and recorded webinars.
Cons: It offers limited integration for popular software platforms and with only Zapier for customers.
Pricing: The subscription plans range from $49-239/month. The final package that costs $239/month allows 500 attendees per webinar.
Image source: WebinarNinja
An easy to use webinar solution with features that you will not find in any other platform. Companies like AppSumo, Baremetrics, Podia, and more use WebinarNinja.
Pros: Simple to use and comes with features such as creating custom landing pages, attendee messaging, and a webinar template in less than ten seconds. You can also upload presentations directly into the software and embed YouTube videos.
Cons: WebinarNinja only allows you to create forms for live events. Moreover, these forms come with minimal customizations that can be a problem for the customers while registering for the event.
Pricing: WebinarNinja comes with a monthly subscription plan of $49-249/month for up to 1,000 attendees. It has a Pro plan that comes at $95/month and allows 300 attendees.
Image source: Easywebinar
EasyWebinar lets you generate maximum leads from your webinars with its full-suite marketing capabilities paired with unique interactions.
Pros: An engagement tracking tool that tracks your audiences’ screen time. The EasyCast allows you to connect to YouTube and Facebook Live automatically.
Cons: Innumerable features and functions make it confusing and complicated to use. It does not have any editing function to alter your recordings.
Pricing: The lowest subscription plan for EasyWebinar starts from $78 and can go up to $499 for a month, allowing 2,000 live attendees. It has a $129/month Pro plan that is widely preferred by marketers as it has unlimited webinars and allows up to 500 attendees.
Image source: WebinarJam
WebinarJam is used for webinars with large numbers of audience. It is a cloud-based setup that offers seamless and high-definition video streaming at a considerable price.
Pros: Apart from the excellent streaming quality, it offers other benefits like promotional SMS reminders, and Replica Replay function.
Cons: The platform allows a limited number of presenters one at a time while the setup process is a little more complicated as compared to its competitors.
Pricing: It is a suitable platform for businesses seeking larger registration numbers. The platform’s plans range from $499-999/month for up to 5,000 live attendees.
Image source: ClickMeeting
ClickMeeting meets the requirements of a webinar platform that focuses on product demos, marketing, courses, meetings, and large-scale online events.
Pros: It has listen-only and discussion modes with a whiteboard functionality, which is a widely sought after function in webinar platforms. It can be accessed from different devices using the ClickMeeting app.
Cons: ClickMeeting users often face technical issues with the platform. Also, the quality of the exported file is low and might not be suitable for other uses.
Pricing: It costs only $25-45/month, making it cost-efficient for businesses running on a tight budget.
Image source: Zoom
Pros: It is simple to use and is a suitable option for large events with 100-10,000 view-only attendees. The unique virtual hand-raising feature allows increased and controlled engagement.
Cons: Suitable for video-conferencing only but not for events or talks show due to its limited customizable features such as webinar-specific platforms offer such as whiteboards, embedded videos, polls, and more.
Pricing: There different plans for the users between the range of $50–90/month for 1,000 meeting participants and one host.
Image source: ZohoMeeting
Zoho CRM’s popularity has enabled the company to introduce Zoho Meeting for companies to connect employees through classes, meetings, and onboardings along with customer engagement and prospects with webinars.
Pros: The platform offers functions like embedded registration links and the ability to watch and share recordings without registering. It is compatible with Zoho CRM.
Cons: Starter plans have basic features.
Pricing: Zoho Meeting has plans from $19-79/month for up to 250 attendees.
To choose the best webinar platform for your company, you need to consider your objectives, budget, and strategy.
If you wish to try a webinar session, you can choose from low-cost options like Livestorm, BigMarker, or ClickMeeting.
For regular webinar hosts, platforms like Demio, WebinarNinja, or EasyWebinar can be ideal options as they are specifically designed for scaling webinar production. If you are using Zoho CRM, you can consider ZohoMeeting software for a unified solution.
If your marketing strategy depends on customization and personalization, you can go for On24.
WebinarJam, GoToWebinar, or video conferencing software like Zoom or BlueJeans Events are designed for larger websites.
With the right execution and software, your webinars can become a lucrative channel for demonstrating your industry expertise, building your audience, and attracting more customers.
SmartMetrics believes that by considering the essential features of a webinar platform along with pros, cons, and pricing, you can find the ideal platform for your company and be on your way to delighting prospects with successful, engaging webinars.