10 Best Webinar Platforms to Increase Revenue in 2020

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Communication and upselling products have never been easier for major companies, who reached out to around 60-75% of new customers digitally. This success can be attributed to an impeccable marketing strategy, but it’s the one tool that played a significant role in all this- Webinars. 

Webinars are essential for the marketing strategy of any B2B business as 20-40% of the audiences that participate in the webinars are qualified leads. And 2-5% of such leads have higher chances of conversion. 

Best Webinar Platforms to Increase Revenue

Image Source: Ready Talk

We at SmartMetrics know that hosting a webinar is not easy. Thus, to help you save time and minimize your efforts, we have compiled a list of top webinar hosting platforms based on their pros and cons, overall quality, pricing, and user experience. 

The 10 best webinar platforms in 2020

#1: GoToWebinar


Image source: GoToWebinar

GoToWebinar hosts more than 2.7 million webinar series for 50,000 clients each year.

Pros: Replicable templates and Simulated Live functionality make webinar hosting easier. You can schedule a webinar to appear across different time zones too, and promote your online event for lead generation through its marketing channel GoToStage. 

Cons: The viewers have to download the software to join the seminar. No unique attendee engagement opportunities apart from polls and surveys. 

Pricing: A monthly subscription costs around $59-499 depending on the number of participants and channel pages you want. The best price plan comes at $249/month, allowing up to 500 participants and unlocking the pre-recorded webinar function.

#2: BlueJeans Events

BlueJeans Events

Image source: BlueJeans

BlueJeans can be a right pick if you want to host large scale interactive events and webcasts.

Pros: Produce large scale events with up to 150 presenters on different cameras. Facilitates multiple software integration, including Marketo, Facebook Live, Salesforce, and embed HTML code that enables you to host webinars on your website.

Cons: Lacks unique functionalities such as landing page personalization, enhanced analytics, and unique ways to drive attendee engagement.

Pricing: BlueJeans allows you to pay-per-webinar structure, and you can purchase an online event slot for $499 that allows up to 500 attendees. It also has Enterprise plans for more attendees. 

#3: On24

On24 webinar

Image source: On24

A platform that delivers ‘engaging, data-rich and interactive experiences’ for live, recorded, or hybrid webinars. On24 offers you the advantage of personalization while creating phenomenal webinars.

Pros: On24 enables you to create engaging webinar interfaces with quizzes, polls, surveys, group chats, embedded Twitter feeds, and more.

Cons: No built-in promotional marketing tools for registrations. Setting up a webinar on the platform takes time. 

Pricing: The platform’s sales representatives create tailored plans for you based on your needs. 

#4: Demio

Demio Webinar

Image source: Demio

If you are looking for a low-cost webinar platform, Demio is a great option that also comes with excellent features. 

Pros: You don’t have to download any software for the webinar. It supports all types of events live events, event series, hybrid events, automated events, and recorded webinars.

Cons: It offers limited integration for popular software platforms and with only Zapier for customers. 

Pricing: The subscription plans range from $49-239/month. The final package that costs $239/month allows 500 attendees per webinar.  

#5: WebinarNinja


Image source: WebinarNinja

An easy to use webinar solution with features that you will not find in any other platform. Companies like AppSumo, Baremetrics, Podia, and more use WebinarNinja.

Pros: Simple to use and comes with features such as creating custom landing pages, attendee messaging, and a webinar template in less than ten seconds. You can also upload presentations directly into the software and embed YouTube videos. 

Cons: WebinarNinja only allows you to create forms for live events. Moreover, these forms come with minimal customizations that can be a problem for the customers while registering for the event.  

Pricing: WebinarNinja comes with a monthly subscription plan of $49-249/month for up to 1,000 attendees. It has a Pro plan that comes at $95/month and allows 300 attendees.

#6: EasyWebinar


Image source: Easywebinar

EasyWebinar lets you generate maximum leads from your webinars with its full-suite marketing capabilities paired with unique interactions.

Pros: An engagement tracking tool that tracks your audiences’ screen time. The EasyCast allows you to connect to YouTube and Facebook Live automatically.

Cons: Innumerable features and functions make it confusing and complicated to use. It does not have any editing function to alter your recordings. 

Pricing: The lowest subscription plan for EasyWebinar starts from $78 and can go up to $499 for a month, allowing 2,000 live attendees. It has a $129/month Pro plan that is widely preferred by marketers as it has unlimited webinars and allows up to 500 attendees. 

#7: WebinarJam


Image source: WebinarJam

WebinarJam is used for webinars with large numbers of audience. It is a cloud-based setup that offers seamless and high-definition video streaming at a considerable price. 

Pros: Apart from the excellent streaming quality, it offers other benefits like promotional SMS reminders, and Replica Replay function.  

Cons: The platform allows a limited number of presenters one at a time while the setup process is a little more complicated as compared to its competitors.  

Pricing: It is a suitable platform for businesses seeking larger registration numbers. The platform’s plans range from $499-999/month for up to 5,000 live attendees.

#8: ClickMeeting

Client Meeting

Image source: ClickMeeting

ClickMeeting meets the requirements of a webinar platform that focuses on product demos, marketing, courses, meetings, and large-scale online events.

Pros: It has listen-only and discussion modes with a whiteboard functionality, which is a widely sought after function in webinar platforms. It can be accessed from different devices using the ClickMeeting app. 

Cons: ClickMeeting users often face technical issues with the platform. Also, the quality of the exported file is low and might not be suitable for other uses. 

Pricing: It costs only $25-45/month, making it cost-efficient for businesses running on a tight budget. 

#9: Zoom

Zoom Webinar

Image source: Zoom 

Zoom became a widely famous conferencing tool, with more than 200 million daily meeting participants reported in 2020. It enabled Zoom to evolve into a live and on-demand virtual events platform.  

Pros: It is simple to use and is a suitable option for large events with 100-10,000 view-only attendees. The unique virtual hand-raising feature allows increased and controlled engagement. 

Cons: Suitable for video-conferencing only but not for events or talks show due to its limited customizable features such as webinar-specific platforms offer such as whiteboards, embedded videos, polls, and more. 

Pricing: There different plans for the users between the range of $50–90/month for 1,000 meeting participants and one host. 

#10: Zoho Meeting

Zoho Meeting

Image source: ZohoMeeting

Zoho CRM’s popularity has enabled the company to introduce Zoho Meeting for companies to connect employees through classes, meetings, and onboardings along with customer engagement and prospects with webinars. 

Pros: The platform offers functions like embedded registration links and the ability to watch and share recordings without registering. It is compatible with Zoho CRM. 

Cons: Starter plans have basic features. 

Pricing: Zoho Meeting has plans from $19-79/month for up to 250 attendees.

Which webinar services are the best for your business?

To choose the best webinar platform for your company, you need to consider your objectives, budget, and strategy.

Best webinar platforms for entrepreneurs

If you wish to try a webinar session, you can choose from low-cost options like Livestorm, BigMarker, or ClickMeeting.

Best webinar platforms for startups

For regular webinar hosts, platforms like Demio, WebinarNinja, or EasyWebinar can be ideal options as they are specifically designed for scaling webinar production. If you are using Zoho CRM, you can consider ZohoMeeting software for a unified solution. 

Best webinar platforms for customization and personalization

If your marketing strategy depends on customization and personalization, you can go for On24.

Best webinar platforms for enterprise companies

WebinarJam, GoToWebinar, or video conferencing software like Zoom or BlueJeans Events are designed for larger websites. 

Try out these top webinar platforms

With the right execution and software, your webinars can become a lucrative channel for demonstrating your industry expertise, building your audience, and attracting more customers.

SmartMetrics believes that by considering the essential features of a webinar platform along with pros, cons, and pricing, you can find the ideal platform for your company and be on your way to delighting prospects with successful, engaging webinars.

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